PickFlix
Movie night made simple & sweet
Copywriting
Motion Design
Naming
Tone of Voice
UX/UI
Visual Identity
PickFlix is a movie-picking app designed to make group decisions a piece of cake. Whether in person or virtual, the app offers a tailored flow to help groups agree on what to watch without endless scrolling or debates. The UX objectives were to simplify decision-making, offer personalized recomendations, foster collaboration, and streamline the experience. A nostalgic, bakery-inspired visual identity stemming from the concept "Cakewalk" reinforced the idea that picking a movie should feel fun, simple, and stress-free.
PickFlix
Movie night made simple & sweet
Copywriting
Motion Design
Naming
Tone of Voice
UX/UI
Visual Identity
PickFlix is a movie-picking app designed to make group decisions a piece of cake. Whether in person or virtual, the app offers a tailored flow to help groups agree on what to watch without endless scrolling or debates. The UX objectives were to simplify decision-making, offer personalized recomendations, foster collaboration, and streamline the experience. A nostalgic, bakery-inspired visual identity stemming from the concept "Cakewalk" reinforced the idea that picking a movie should feel fun, simple, and stress-free.
PickFlix
Movie night made simple & sweet
Copywriting
Motion Design
Naming
Tone of Voice
UX/UI
Visual Identity
PickFlix is a movie-picking app designed to make group decisions a piece of cake. Whether in person or virtual, the app offers a tailored flow to help groups agree on what to watch without endless scrolling or debates. The UX objectives were to simplify decision-making, offer personalized recomendations, foster collaboration, and streamline the experience. A nostalgic, bakery-inspired visual identity stemming from the concept "Cakewalk" reinforced the idea that picking a movie should feel fun, simple, and stress-free.
The Challenge
Designing for group decision-making challenged us to create a flow that could handle multiple preferences without adding too much friction, and ensure that all participants feel part of the process. User testing was essential in shaping how much input to collect and how to present results in a way that felt clear and satisfying.
The Challenge
Designing for group decision-making challenged us to create a flow that could handle multiple preferences without adding too much friction, and ensure that all participants feel part of the process. User testing was essential in shaping how much input to collect and how to present results in a way that felt clear and satisfying.
The Challenge
Designing for group decision-making challenged us to create a flow that could handle multiple preferences without adding too much friction, and ensure that all participants feel part of the process. User testing was essential in shaping how much input to collect and how to present results in a way that felt clear and satisfying.
The Idea
With “Cakewalk” as the concept, soft, warm colors were chosen to help PickFlix to stand out from typical entertainment apps with dark, cinematic aesthetics. Adding playful cinema-inspired photography and stickers helped keep the app's purpose clear. While the app uses AI-powered recommendations to offer smart, tailored suggestions, the nostalgic design balances that futuristic edge with a cozy, familiar tone (just like a good movie night).
The Idea
With “Cakewalk” as the concept, soft, warm colors were chosen to help PickFlix to stand out from typical entertainment apps with dark, cinematic aesthetics. Adding playful cinema-inspired photography and stickers helped keep the app's purpose clear. While the app uses AI-powered recommendations to offer smart, tailored suggestions, the nostalgic design balances that futuristic edge with a cozy, familiar tone (just like a good movie night).
The Idea
With “Cakewalk” as the concept, soft, warm colors were chosen to help PickFlix to stand out from typical entertainment apps with dark, cinematic aesthetics. Adding playful cinema-inspired photography and stickers helped keep the app's purpose clear. While the app uses AI-powered recommendations to offer smart, tailored suggestions, the nostalgic design balances that futuristic edge with a cozy, familiar tone (just like a good movie night).
Collaborators
A big thank you to Islam Zotaj and Oded Yones who collaborated with me on the initial UX research and strategy, including competitor research, user flow development, card-sorting, wireframe refinement, and user testing. UI development was conducted as an individual project.
Collaborators
A big thank you to Islam Zotaj and Oded Yones who collaborated with me on the initial UX research and strategy, including competitor research, user flow development, card-sorting, wireframe refinement, and user testing. UI development was conducted as an individual project.
Collaborators
A big thank you to Islam Zotaj and Oded Yones who collaborated with me on the initial UX research and strategy, including competitor research, user flow development, card-sorting, wireframe refinement, and user testing. UI development was conducted as an individual project.
This project was initiated as student work during the Shillington Graphic Design course.
This project was initiated as student work during the Shillington Graphic Design course.
This project was initiated as student work during the Shillington Graphic Design course.
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