Muse
Rewriting the rules of luxury fashion
Copywriting
Naming
Tone of Voice
UX/UI
Visual Identity
Muse is a subscription-based fashion rental platform reshaping how consumers interact with high fashion. Aimed at fashion enthusiasts in their 20s and 30s who are often priced out of the luxury market, the challenge was to create a platform that felt empowering and accessible without compromising on a luxurious experience. The concept, "Be Your Own Muse" encourages users to define their own look, rather than following trends. Through bold yet elegant visuals, Muse invites users to step away from fast fashion and embrace a more expressive, liberating alternative.
Muse
Rewriting the rules of luxury fashion
Copywriting
Naming
Tone of Voice
UX/UI
Visual Identity
Muse is a subscription-based fashion rental platform reshaping how consumers interact with high fashion. Aimed at fashion enthusiasts in their 20s and 30s who are often priced out of the luxury market, the challenge was to create a platform that felt empowering and accessible without compromising on a luxurious experience. The concept, "Be Your Own Muse" encourages users to define their own look, rather than following trends. Through bold yet elegant visuals, Muse invites users to step away from fast fashion and embrace a more expressive, liberating alternative.
Muse
Rewriting the rules of luxury fashion
Copywriting
Naming
Tone of Voice
UX/UI
Visual Identity
Muse is a subscription-based fashion rental platform reshaping how consumers interact with high fashion. Aimed at fashion enthusiasts in their 20s and 30s who are often priced out of the luxury market, the challenge was to create a platform that felt empowering and accessible without compromising on a luxurious experience. The concept, "Be Your Own Muse" encourages users to define their own look, rather than following trends. Through bold yet elegant visuals, Muse invites users to step away from fast fashion and embrace a more expressive, liberating alternative.
The Concept
"Be Your Own Muse" challenges traditional notions of fashion influence. Rather than chasing trends, Muse gives users the access, tools, and flexibility to define their own style and be their own inspiration. It's a powerful shift away from passive consumption toward active self-expression, helping users to avoid buying a piece, wearing it once, regretting the purchase, and repeating the cycle.
The Concept
"Be Your Own Muse" challenges traditional notions of fashion influence. Rather than chasing trends, Muse gives users the access, tools, and flexibility to define their own style and be their own inspiration. It's a powerful shift away from passive consumption toward active self-expression, helping users to avoid buying a piece, wearing it once, regretting the purchase, and repeating the cycle.
The Concept
"Be Your Own Muse" challenges traditional notions of fashion influence. Rather than chasing trends, Muse gives users the access, tools, and flexibility to define their own style and be their own inspiration. It's a powerful shift away from passive consumption toward active self-expression, helping users to avoid buying a piece, wearing it once, regretting the purchase, and repeating the cycle.
The Visual Identity
Muse's identity blends heritage luxury cues (elegant serifs and rich, grounded colors like oxblood, olive, alabaster, and licorice) with bold pops of electric color to signal a modern, rebellious edge. Overlapping elements and layered compositions evoke the feel of a personal fashion diary, suggesting style as something expressive and evolving. Blurred floral imagery hints at ideas still taking shape, inviting the viewer to imagine and complete the picture, just as Muse users are invited to explore and define their personal style over time.
The Visual Identity
Muse's identity blends heritage luxury cues (elegant serifs and rich, grounded colors like oxblood, olive, alabaster, and licorice) with bold pops of electric color to signal a modern, rebellious edge. Overlapping elements and layered compositions evoke the feel of a personal fashion diary, suggesting style as something expressive and evolving. Blurred floral imagery hints at ideas still taking shape, inviting the viewer to imagine and complete the picture, just as Muse users are invited to explore and define their personal style over time.
The Visual Identity
Muse's identity blends heritage luxury cues (elegant serifs and rich, grounded colors like oxblood, olive, alabaster, and licorice) with bold pops of electric color to signal a modern, rebellious edge. Overlapping elements and layered compositions evoke the feel of a personal fashion diary, suggesting style as something expressive and evolving. Blurred floral imagery hints at ideas still taking shape, inviting the viewer to imagine and complete the picture, just as Muse users are invited to explore and define their personal style over time.
This project was initiated as student work during the Shillington Graphic Design course.
This project was initiated as student work during the Shillington Graphic Design course.
This project was initiated as student work during the Shillington Graphic Design course.
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